Component 1 – Essay
(4000-words)
You are required to
prepare a 4000-words essay in relation to management principles, organisational
aims, performance management, economic principles and commercial awareness
following the scenario provided below.
Component 1
Additional information/guidance:
Scenario
In the context of this assignment, you are
working as a Junior Commercial Manager for a medium-sized company named GBS
Construction. GBS Construction aims to build a series of affordable houses
located outside of the M25 in London. You have been tasked to prepare a small
“manual” to support the recruitment and training of Apprentices to fulfil the
organisation’s future needs.
The manual would consist of a total of 4000
words containing the following sections:
1. A Cover Page with the
title of the manual (which is the title of the essay) and your details.
2. The Context of the
Organisation – You will need to describe the aims and objectives of the
organisation. Elements provided in this section would be those of research
undertaken while investigating similar examples of medium-sized construction
companies in the UK. You should draw information regarding the aims and
objectives of those organisations and apply them to GBS Construction (approx.
500 words).
3. A discussion of one of
the selected topics provided below. Choose one of the following topic areas
related to GBS Construction, and Explain the importance of the topic for the
Apprentices in the manual (approx. 1500 words):
I.Performance management: Discuss some of the
main key performance indicators (KPIs) used in the Construction Industry,
which can also be used by GBS Construction to measure the performance of
their projects. Explain how each of the KPIs mentioned can be measured to
control a Construction Project.
II.Economic principles that influence the
Construction Industry in the UK: Identify the current and future commercial
principles in relation to fair trade and fair economy used in the UK and
describe how these could potentially affect the way a Construction company
such as GBS Construction operate.
III.Commercial awareness and procurement
process: If you were involved in building affordable houses as part of GBS
Construction, explain how the project would potentially be funded, what types
of suitable tendering methods would be used, and what types of procurement
methods would be suitable for the project. Provide the rationales behind your
answers.
IV.Corporate Social Responsibilities (CSR)
strategies: Describe the benefits of Corporate Social Responsibilities (CSR)
strategies used by Construction companies such as GBS Construction.
4. A discussion of the
remaining three topics. Choose the three remaining topic areas above that you
did not previously select and provide a summary of how each topic will
benefit the Apprentices in their daily roles working along the Construction
Manager as Construction Manager Assistants for GBS Construction (approx. 1500
words).
5. A Conclusion. Provide
a Conclusion of approximately 500 words.
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